Airbnb’s CEO outlines ambition to become the Amazon of travel
Airbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.
Airbnb returns to ‘roots of affordability’ to fuel future growth
Hannah RashbassAirbnb’s CEO admits the travel accomodation business had “drifted” from its focus on affordability but says it will be “really critical” going forward.
Airbnb CFO: ‘Disciplined’ marketing strategy is paying off
Molly InnesDespite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.
Airbnb encourages customers to shun hotels with rare Christmas ad: The Marketing Week Christmas Blog 2024
Marketing Week ReportersWelcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.