Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses humour and nostalgia to cut through category sameness and reposition the brand around freedom and flexibility rather than features.
Airbnb CEO Brian Chesky says AI chatbots are emerging as effective top-of-funnel channels, as the company doubles down on building its own “AI-native” experience.
As tech-hotel brand Yotel plans to scale from 23 hotels to 100 by 2031, the group has restructured its marketing leadership to put brand at the centre of guest experience, culture and commercial growth.
Too many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman.
Fred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its human touch.
As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ads and attract new audiences.
As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is experimenting with creative activations and rebalancing its funnel.
The budget airline says the trial, which cost £79 a year, generated less revenue than it cost.
Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, consideration and value.
Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps up investment in brand, digital and guest experience.
Mark Vile joins the travel company after 18 years at Compare the Market where he helped create the Meerkat brand platform.
Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their marketing strategy.
Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the Sunshine State for further growth.
David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to achieve growth, says marketing director Andrea Dearden.
After shifting from six regional marketing teams to one national function to drive consistency, First Bus is now on a mission to tackle outdated perceptions of bus travel and find new ways to connect with both Gen Z and the over-60s.