Unilever increases marketing investment to highest level in over a decade
The consumer goods business is concentrating investment behind its most profitable brands and bigger innovation bets.
‘Market-maker, not share-taker’: Sure on why it is pioneering whole body deodorant
Niamh CarrollSure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding over 55% market share of the category, Unilever is looking beyond armpits for future growth.
Unilever CEO: Brand investment is ‘at the heart’ of growth strategy
Niamh CarrollThe consumer goods business has now delivered four consecutive quarters of positive volume growth, with CEO Hein Schumacher claiming it has more “focus” than before.
‘We are not backing off’: Coca-Cola doubles down on commitment to invest in marketing
Niamh CarrollThe Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.
Pet care challenger Jollyes on its ‘unapologetic’ marketing mission
Amrit VirdiNew CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
What an AI psychodrama taught me about marketing leadership
Cheryl CalverleyWhat should have been a simple task for AI Geoff revealed more about the fallibility of most leaders – the inability to admit something isn’t working and move on.