Unilever CEO claims era of ‘corporate big brand’ ads is over
Niamh CarrollThe time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
Unilever commits to investing ‘where it matters most’ as it ups marketing spend
Niamh CarrollMarketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.
Haleon CMO departs as it appoints first chief growth officer
Niamh CarrollTamara Rogers is departing Haleon having led marketing through its journey to become a standalone company after its spin off from GSK.
‘Bullish’ Kimberly-Clark pledges ‘breakthrough marketing’ in 2026
Amrit VirdiThe FMCG giant plans to ramp up marketing spend and innovation in Q1, after claiming to have “rewired” the organisation for growth.
‘Fighting hard to make a dent’: How SMEs are breaking through the ‘performance plateau’
Grace GollaschAfter years of relying on digital performance channels, small- and medium-sized businesses are being forced to rethink how they grow in a more competitive and expensive market.
Coca-Cola expands CMO role amid leadership reshuffle
Grace GollaschCoke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader leadership shake-up.
Unilever names new CMO as Esi Eggleston Bracey departs
Emily ManockUnilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing agenda closer to its business groups.
CMO of Birds Eye owner to step down after 30 years
Niamh CarrollNomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.
Waitrose overtakes John Lewis as public’s favourite Christmas ad, study finds
Amrit VirdiMcDonald’s and Asda both using The Grinch has led to ad misattribution, according to Ipsos data.
‘Trusted more than brands’: Unilever on mixing creators with ‘marketing science’
Niamh CarrollUnilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ‘Cleanipedia’ initiative.
P&G: Brand ‘fundamentals’ are what will drive success in the era of AI
Niamh CarrollAI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to this new dynamic.
Unilever hails progress towards becoming a ‘marketing and sales machine’
Niamh CarrollThe FMCG giant will “significantly invest” in brand and marketing, as it pledges to increase absolute spend every year.
Startup Noli appoints first CMO in bid to ‘shake up’ the beauty industry
Niamh CarrollBacked by the L’Oréal Group, AI-powered beauty marketplace Noli wants to cut through the noise to solve consumer needs, says the firm’s first CMO.
Coca-Cola CEO bets on ‘bigger and bolder innovations’ to drive growth
Josh StephensonThe Coca-Cola Company is banking on product and packaging innovations to help it continue to drive growth against a stagnant economic background.
‘Step by step’: Unilever on how it builds effective sports sponsorships
Molly InnesAfter a bumper summer of sport, Chris Barron, Unilever Personal Care UK&I’s general manager, explains how the business is pursuing “scale” in its partnerships.