What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
Best practice unveiled for responsible use of AI in advertising
Niamh CarrollNew guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively and ethically.
Guidance published for how ‘less healthy’ food ad rules will be enforced
Niamh CarrollThe guidance covers how firms might approach brand advertising, influencer activity and retail media under the incoming legislation.
Food brands up investment in out-of-home by 28% ahead of HFSS rules
Niamh CarrollOutdoor advertising does not fall under the scope of HFSS rules, which will come into force on 5 January.
‘Eternally curious’: ISBA’s new director general on transformation, AI and diversifying membership
Grace GollaschSimon Michaelides discusses his priorities, from navigating AI and retail media to ensuring the organisation better reflects and reaches modern marketers.
UK creators ‘champion’ impact after delivering £2.2bn to UK economy
Amrit VirdiThe new dedicated All-Party Parliamentary Group for creators seeks to increase dialogue between influencers and policymakers.
29% of marketers plan to decrease spend on X next year
Emily ManockThe social platform is still feeling the sting of Elon Musk’s takeover, according to Kantar’s Media Reactions report.
Consultation opens on less healthy food ad ban
Charlotte RogersBrands can comment “in full” on all aspects of the proposals, which will prohibit ads for “identifiable” less healthy products being shown pre-watershed.
Synthetic data has its uses – but real insight needs real people
Jane FrostWhile synthetic data will have an impact on the research industry, marketers should not rely on it for true insights.
The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
Domino’s reprimanded for HFSS ad ‘likely to appeal to children’
Niamh CarrollThe paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children.
GambleAware finds ‘safe’ gambling ads doing ‘more harm than good’
Grace GollaschGambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect, according to new research.
Sanex ad banned due to racial stereotyping
Niamh CarrollThe ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype that black skin was problematic”.
BrewDog ad banned for implying alcohol can ‘alleviate boredom and loneliness’
Molly InnesThe brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.
‘It’s about trust’: Industry bodies issue campaign ahead of new junk food ad rules
Niamh CarrollRules coming into play from October mean brands will not be able to advertise “less healthy” food or drink online or on TV pre-9pm in the ‘Golden Quarter’.