‘Start the year big’: Lloyds on its plan for an ‘experience-led’ future
Amrit VirdiFrom the “three Ts” of AI to building trust with a social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.
Lloyds expects to generate £100m in value from AI this year
Amrit VirdiFollowing its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.
HSBC’s B2B CMO on the false divide between marketing in B2B and B2C
Emily ManockNicole German, who heads up marketing for HSBC’s B2B business, says while the fundamentals of marketing remain the same as ever, the rapid rise of AI means it’s essential to get comfortable with change and to keep asking questions.
‘A movement’: How insurer Staysure is empowering over-50s to ‘dream big’
Amrit VirdiIn his first brand role after 32 years agency-side, Staysure CMO David Morley wants to tackle the “appalling” way older people are portrayed in advertising.
Allwyn appoints former Logitech marketing boss as chief brand officer
Grace GollaschTatiana Jouanneau joins Allwyn to lead global brand elevation as the lottery giant accelerates its expansion across international markets.
The Marketing Week Podcast: How to build trust as a leader with HSBC’s Becky Moffat
Molly InnesIn the latest episode, we dive into what makes good leadership and how HSBC is positioning marketing with its chief customer officer Becky Moffat.
How Vitality smashed sales targets with a fresh take on life insurance
Marketing Week ReportersVitality subverted category expectations and beat sales targets with a proactive proposition focused on living a better life.
‘Supercharging growth’: Fintech Moneybox on striving to be in ‘lockstep’ with customers
Amrit VirdiAs Moneybox celebrates its 10th anniversary, founding marketer Charlotte Oates wants to make the wealth management brand a “household name”.
Mastercard names new CMO as Raja Rajamannar steps down
Molly InnesAccenture’s Jill Kramer will come in to lead marketing at Mastercard later this year.
B2B fintech Yaspa on using its ‘homegrown rebrand’ to break America
Amrit VirdiAs payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely with product is crucial.
Pizza Hut: Social media is about ‘playing the long game’
Amrit VirdiWith social media the first and often “only screen” for some consumers, Pizza Hut’s UK CMO Jana Ulaite says there’s “no boost button” for trust and affinity.
Why Phoenix Group is ‘pushing the boat out’ with Standard Life rebrand
Amrit VirdiAs Phoenix Group prepares to become Standard Life, marketing boss Ben Rhodes explains why the branded house strategy will keep the business “match-fit”.
‘Front door message’: Monzo on why loyalty is the ‘crux’ of its brand strategy
Amrit VirdiIn a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant gratification” they crave.
Phoenix Group to rebrand as Standard Life to create ‘consistent brand image’
Amrit VirdiThe group says the change will bring its “most trusted brand” to the forefront, as it moves to a branded house strategy with Standard Life as the masterbrand.
‘Meeting of minds’: Mastercard on ‘advancing the business’ through Formula 1
Amrit VirdiLooking to move on from a “1990s way of thinking” about sponsorships, Mastercard wants to take its tie-up with McLaren Racing to a “different level”.