‘Start the year big’: Lloyds on its plan for an ‘experience-led’ future
Amrit VirdiFrom the “three Ts” of AI to building trust with a social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.
Lloyds expects to generate £100m in value from AI this year
Amrit VirdiFollowing its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.
Lloyds launches new brand platform amid ‘bold creative reset’
Amrit VirdiLloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to “reassert leadership and relevance”.
Lloyds’ CMO: Modern effectiveness is about optimising in-flight, not just waiting for ROI
Niamh CarrollA dynamic approach to effectiveness and optimising in real-time is not something that comes naturally to “traditional” marketers in the UK, says the Lloyds’ CMO.
Lloyds Bank ad banned for suspected ‘greenwashing’
Amrit VirdiThe ASA has ruled against a LinkedIn post deemed to have given the impression renewable energy formed a “significant proportion” of Lloyds’ investments.
‘Timeless rather than traditional’: Lloyds’ CMO on leading a ‘fintech transformation’
Amrit VirdiDescribing the Lloyds Banking Group’s portfolio refresh as the UK’s “largest fintech transformation”, CMO Suresh Balaji still gets “butterflies” when making big brand decisions.
Channel 4 and Lloyds increase investment in TV advertising initiative for black-owned businesses
Grace GollaschFor the second year, Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising each as part of their Black In Business initiative.
Lloyds Banking Group appoints global CMO
Chris SutcliffeSuresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.
Lloyds’ chief customer officer Catherine Kehoe to join Nationwide in new role
Michaela JeffersonKehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Lloyds unveils new strategy backed by £4bn investment
Charlotte RogersTargeting growth as its “core focus”, Lloyds will spend around two-thirds of the £3bn earmarked for strategic investment over the next three years on diversifying revenue.
Can Covid-19 help remove the stigma of mental health at work?
Matt BarkerLife under lockdown is sparking a shift in how brands recognise and prioritise mental health issues.
Halifax modernises brand with relaunch: ‘We don’t want to be seen as the old guard’
Sarah VizardThe bank is overhauling its logo and visual identity, as well as its marketing, in a bid to make the brand more contemporary and relevant amid rising competition from fintech startups.
Lloyds admits it hasn’t had much success on social
Lucy TesserasLloyds has struggled to measure the ROI of social and content, so instead favours TV and out-of-home as it looks to drive emotional engagement.
Lloyds, BT and Virgin Media back push to raise awareness of disability in the workplace
Sarah VizardEmployees from BT, HSBC UK, Lloyds Banking Group, Lloyd’s of London, Nationwide, Reed Smith, Scope and Virgin Media will appear in a Channel 4 film aimed at raising awareness of the #PurpleUpLight movement, which celebrates the economic contribution made by disabled people.
Lloyds escapes ad ban after Noel Edmonds complaint
Sarah VizardNoel Edmonds has failed to get Lloyds’ marketing campaign banned after the ad regulator dismissed his complaint, saying ‘By your side’ is clearly “advertising puffery” that consumers will not take literally.