The Marketing Week Podcast: Sainsbury’s CMO on the key to effective marketing leadership
Marketing Week’s Marketer of the Year for 2025 shares how he’s steered Sainsbury’s through a period of strong growth.
By Molly Innes
Mark Given, Sainsbury’s chief technology, data and marketing officer, and Marketing Week’s 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at the heart of everything it does.
He joined Sainsbury’s in 2013 and was promoted to chief marketing and sustainability officer six years later. The promotion saw him join the business’s board and, as he details in this interview with Marketing Week’s editor-in-chief Russell Parsons, allowed him to focus “relentlessly” on making it a brand that listens to its customers.
In the latest episode of The Marketing Week Podcast, marking Given’s first podcast appearance, he shares the secrets to Sainsbury’s success in recent years. He also reflects on a varied and accomplished career in marketing and shares career advice for any marketer at the start of their own journey.
Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.
