Asda taps B&Q for VP of marketing
Amrit VirdiTom Hampson takes over from Adam Zavalis who departed Asda in November.
Asda pledges to beat loyalty prices from Tesco, Sainsbury’s and Morrisons
Emily ManockThe grocer is slashing prices on “thousands” of everyday products in a bid to undercut loyalty card prices offered by rivals after a difficult December.
Asda appoints two interim marketing leads
Amrit VirdiThe interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.
Asda’s VP of marketing to depart
Amrit VirdiAdam Zavalis has left Asda to “pursue new opportunities” as the grocer continues its turnaround journey.
John Lewis Christmas ad an early favourite among consumers, data suggests
Grace GollaschM&S and Coca-Cola rank highest for branded recognition, according to data from Ipsos.
‘We’ve got a big story to tell’: Asda on using the Grinch to share its price pledge
Amrit VirdiAs its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.
Asda extends customer team with data and loyalty VP hire
Molly InnesChris Chalmers, who joins the supermarket from JD Sports, is the second senior appointment from chief customer officer Rachel Eyre.
Asda appoints vice-president for own brand
Amrit VirdiAsda has appointed a vice president for its own brand, marking chief customer officer Rachel Eyre’s first senior appointment.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Asda’s VP of marketing on going back ‘to its roots’ to find success
Josh StephensonAsda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky Generals.
Asda poaches Morrisons’ top marketer Rachel Eyre
Amrit VirdiNew Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two years after leaving Lidl.
Aldi overtakes Asda as UK’s third biggest food and drinks retailer
Niamh CarrollAldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance of the ‘Big Four’.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
‘The heart of our DNA is price’: Asda on humour, value and the return of Rollback
Amrit VirdiFresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in the country”.
Asda drops Aldi and Lidl price match scheme
Amrit VirdiDetermined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after launch.