On the agenda…

Sometimes when there’s no obvious AI scandal, damaging set of financial results or much of a huge story in the tech world at all, the humble weekly column writer is faced with a stark choice: park it for the week or write about something they have a passion for. Since you are reading this you already know the answer, but what I imagine you don’t expect is that we’re going to talk about socks.

Socks? Yes, socks. And not just any kind of sock. This is a $230 (£175) sock. But before you start pondering the quality of cashmere required for such a recommended retail price and if you dare buy them for your dad this Christmas, I’ll let you in on a secret. It’s not for your feet. It’s for your phone. Your iPhone, to be exact.