The technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI capabilities, while keeping core experiences free across its social media platforms.
After years of relying on digital performance channels, small- and medium-sized businesses are being forced to rethink how they grow in a more competitive and expensive market.
Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved funds should be reinvested.
Two small words can do big damage. ‘Performance marketing’ gives marketers and C-suites the wrong idea about return on investment and needs to be retired.
2025 was the year culture moved at speed, and people moved with it. From surprise reunions to viral micro-trends, every moment triggered a surge of curiosity as people turned to Search not just to follow events but to make sense of them.
As demand evolves in real time, fuelled by viral trends and changing consumer behaviour, brands need more agile Search budgets to seize emerging opportunities. Dentsu’s Barry Loughran and Richard Dunton break down the approach marketers should take.
As AI transforms how audiences search and brands connect, Scott Sinclair, head of Search at Google, explains to Marketing Week why the next generation of marketing leaders will be defined not by how much they automate, but by how intelligently they orchestrate strategy, creativity and technology.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.
Virgin Money’s Will Morris and mFuse’s Marcus Reynolds explain how the bank made the business case for agile budgeting in Search, which led to consecutive record months for conversions.
If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve got your priorities in order.
The retailer’s international marketing spend rose 50% in the third quarter, the intention being to “carefully increase” investment going forward.
Leaders discuss whether hyper-personalisation is killing the power of suggestion, the point of 60-second ads and what we really mean by ‘game changing’.
I’ve donned my agony aunt hat for my second column to answer marketers’ burning questions about digital advertising and the challenges they face.
SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.