Unilever CEO claims era of ‘corporate big brand’ ads is over
Niamh CarrollThe time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
Niamh Carroll
‘More impact, less waste’: Coca-Cola CFO praises impact of marketing ‘transformation’
Niamh CarrollCoca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.
Scam ads, CMO strategy, in-play advertising: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the stats you need to tackle the week ahead.
‘The default way of thinking’: Haleon’s outgoing CMO on cementing marketing’s role
Niamh CarrollHaleon’s departing CMO, Tamara Rogers, feels that a true appreciation for brand building has been built at the company, which only became independent in 2022.
Unilever commits to investing ‘where it matters most’ as it ups marketing spend
Niamh CarrollMarketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.
Maltesers’ brand boss on the power of consistency in a volatile world
Niamh CarrollWith brands increasingly in the hands of creators, as well as consumers themselves, consistency is more powerful than ever, says brand chief Rankin Carroll.
Heineken CEO: Marketing is about growing consumer penetration
Niamh CarrollThe beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to drive growth.
Coca-Cola aims to be ‘a little bit better everywhere’ to drive meaningful growth
Niamh CarrollMaking small improvements across every lever of the business is how a company like Coca-Cola will drive growth going forward, says its incoming CEO.
Haleon CMO departs as it appoints first chief growth officer
Niamh CarrollTamara Rogers is departing Haleon having led marketing through its journey to become a standalone company after its spin off from GSK.
Remote working, supermarket shopping, trust: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the stats you need to tackle the week ahead.
‘Pour fuel on the fire’: Tony’s Chocolonely on using its TV debut to accelerate growth
Niamh CarrollThe brand achieved its best-ever market share in the last four weeks of 2025, and grew revenue by double-digits in the year. It is now looking to build even further.
‘A considered and gradual approach’: TUI on testing creator marketing over time
Niamh CarrollToo many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman.
Trust in advertising at its highest in five years
Niamh CarrollConsumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is “complex” and at times “contradictory”.
Best practice unveiled for responsible use of AI in advertising
Niamh CarrollNew guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively and ethically.
Carlsberg talks up ‘significant’ growth opportunities for Britvic
Niamh CarrollThe portfolio of soft drinks brands, including Plenish and Robinsons, is a growth opportunity for the whole Carlsberg group, says CEO, not just the UK.
‘Changing perceptions, changing habits’: KFC on the challenge of expanding into a new category
Niamh CarrollKFC has launched a drinks range, aimed at reaching consumers at different times of day, with its strategy and innovation director saying the biggest challenge it faces is becoming “famous” for more than just chicken.