How are marketers preparing for the World Cup?
Molly InnesThe World Cup is just a few months away – but for brands looking to target the lucrative football audience there are many considerations in play.
Molly Innes
‘Intangible magic’: Why Guinness is investing in women’s football
Molly InnesWith Guinness back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains why it chose Bristol City Women for its return.
Why tackling the ‘confidence gap’ could open up marketing careers
Molly InnesSupported by The Marketing Skills Trust, Ogilvy UK and Rapp UK, The Dodds Legacy is on a mission to instil confidence in marketers at the start of their careers.
The Marketing Week Podcast: Formula E CMO on why team culture is key to scaling
Molly InnesIn the latest episode, we dig into how Formula E is approaching growth and team culture with CMO Ellie Norman.
The Marketing Week Podcast: Sainsbury’s CMO on the key to effective marketing leadership
Molly InnesMarketing Week’s Marketer of the Year for 2025 shares how he’s steered Sainsbury’s through a period of strong growth.
‘More opportunities’: Where’s the job market headed for mid-level marketers?
Molly InnesFrom more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.
Former Sky Sports marketing boss joins Dazn
Molly InnesDave Stratton is joining the sports and entertainment platform as executive vice-president of marketing.
Marketing recruitment intent takes another tumble
Molly InnesWhile more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether.
Tesco hits highest market share in over a decade as value push pays off
Molly InnesCEO Ken Murphy is “really pleased” with how Tesco’s 2025 Christmas campaign performed, as the retailer ups its profit guidance.
The Marketing Week Podcast: How marketers can turbocharge performance in 2026
Molly InnesIn the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.
2025 was a ‘vintage year’ for Christmas marketing, says Ipsos
Molly InnesFive of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from zero last year.
The Marketing Week Podcast: The moments that shaped marketing in 2025
Molly InnesIn the latest episode, we analyse the stories, quotes and moments that made 2025.
What to expect from marketing recruitment in 2026
Molly InnesThe job market hasn’t been kind to marketers in recent years, but is it set to improve in 2026?
The Marketing Week Podcast: Inside British Heart Foundation’s record-breaking year
Molly InnesIn the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler.
‘Reignite the rebel’: Virgin’s top marketer on the brand’s first foray into women’s rugby
Molly InnesA few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is part of its journey to capture brand love.
Netflix to acquire Warner Bros for $72bn
Molly InnesThe deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, says CEO Ted Sarandos.