The Week in Tech: Coca-Cola’s AI Christmas ad returns and Amazon ‘bullies’ AI startup
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
Shall we do it? Dare we? Go on then. Let’s talk about the Coca-Cola AI Christmas advert. What a treat for all concerned – even if by now everyone and their AI-generated dog has had their say on what the adverts mean for the state of the industry.
A bold new future? A dystopian horror? Something about the consistency of the trucks? The takes have been suitably hot as we approach the tail end of the year, but there’s just about room for one more.
