What the rise of AI influencers and digital twins means for marketers
Amrit VirdiWith consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?
Lloyds’ CMO on putting trust at the ‘heart’ of its narrative
Grace GollaschSuresh Balaji notes that AI advertising doesn’t matter if the user experience “falls flat”.
UK ad spend to exceed £50bn in 2026
Amrit VirdiSporting events and cinema releases helped advertising spend grow 11.4% to £12.5bn in Q3, according to new AA/WARC data.
Sky Media launches AI toolkit to help SMEs advertise on TV
Grace GollaschThe broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized businesses, following similar initiatives by Channel 4 and ITV.
TikTok deal closed to avoid US ban
Amrit VirdiUnder the new agreement, the US app will be split from the global business, with its algorithm to be trained only on US data.
BBC to create shows for YouTube in landmark deal
Grace GollaschThe BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.
Netflix talks up podcasts and gaming as competition ‘blurs’
Niamh CarrollThe streaming giant has long seen itself as a brand competing with all forms of leisure activity, not just fellow streamers or TV platforms.
Former Sky Sports marketing boss joins Dazn
Molly InnesDave Stratton is joining the sports and entertainment platform as executive vice-president of marketing.
Disney creates connected marketing organisation to better align with wider business
Grace GollaschDisney has promoted Asad Ayaz to the expanded chief marketing and brand officer role to lead the new enterprise-wide organisation.
‘Levels the playing field’: How AI is helping SMEs break into TV advertising
Grace GollaschGen AI is opening TV advertising up to brands that once couldn’t afford it, but as broadcasters chase new revenue streams, questions remain over accessibility, quality and creative control.
X’s UK revenues fall 58% as brands flee over moderation fears
Grace GollaschThe social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety.
‘More distinctive and consistent’: Why ITV is investing in brand to drive its next stage of growth
Grace GollaschITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a new brand platform and biggest marketing push since ITVX.
Bluey crowned your marketing winner of 2025
Marketing Week ReportersBluey has beaten Labubu in the final round of voting to take home the top prize.
‘Constantly pushing innovation’: Netflix’s VP of marketing on its goal to generate fandom
Grace GollaschEMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the power of fandom-led marketing.
Warner Bros urges shareholders to reject Paramount bid
Grace GollaschWarner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus its agreed deal with Netflix.