On the agenda…

Amazon is set to close all its Amazon Fresh stores in the UK after the online retailer struggled to sell the British public on its till-free shopping experience.

Launched in 2021, Amazon Fresh was built on the idea shoppers would scan an app when entering a store, pick up the items they wanted and then their Amazon account would be automatically charged when they left. A series of cameras and other technology was utilised to make sure shoppers weren’t taking more than they should.

Coming post-pandemic, Amazon Fresh was seen as a smart way to introduce a contactless shopping experience. However, since then the business has struggled for traction in the UK and failed to make a dent in the market share of larger rivals like Tesco and Sainsbury’s.